The purpose of the “Quality of Leasing in Poland” research was to find out the opinions of small and medium enterprises about the quality of leasing services rendered in the Polish market.
Upon the request of BZ WBK Leasing, PMR Research surveyed Customers using services of the biggest leasing companies (over 27 entities) referring separately to the stages from before and after signing their agreements. Over 90% of SME Customers using leasing services in Poland very well assess the quality of the services provided and the same number of them is still willing to use leasing services.
The conducted research shows that:
Tools:strategic advisory and media relations.
Within this project the Agency was responsible for recommending the research company, preparing – in cooperation with BZ WBK Leasing and PMR Research – the research tool, preparing the project’s communication strategy and media relations.