As a result of the market research program the Client managed to acquire more than 100 sales leads. The Client gained direct contacts from people responsible for purchasing SME services that declared to be interested in the ASTER BIZNES offer.
During the activities conducted on the Web and in social media we managed to identify and actively contact 14 major thematic groups related to SME and telecommunication. As a result of actions monitoring communication of target groups on the Web the Agency got in touch with 500 potential customers of ASTER BIZNES.
Cable TV operator, Aster, at the end of 2009 created a brand of telecommunication services for business – ASTER BIZNES. When marketing the brand ASTER commissioned corporate PR and sales support activities to ComPress S.A.
In addition to image-related successes of the ASTER BIZNES brand, a measurable success of the cooperation also resulted from the sales support recommendations – the most important projects conducted by ComPress SA during this period: