So far Public Relations were associated mainly with operations of commercial companies. Recent years have shown that the same ways of communication may successfully be applied in communication between public offices and local people.
This emerging trend has led in fact to a wrong perception of communication – one using only advertising tools. At present, public offices communicating with local people have started to notice the big potential of PR tools.
For many years ComPress has been conducting projects aimed at increasing the understanding and popularising acceptance for activities conducted by public offices for the local communities. An illustration of this type of activities is also the projects, conducted by our agency, which are to reach investors, tourists and other stakeholders.
Among others, in recent years ComPress has accomplished a project to promote the commune of Urszulin as a place which is friendly to both tourists and investors. Within the project we prepared a communication strategy, the concept of the local brand, we developed a system of marketing communication and arranged events which were components of the strategy.
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