Adecco Poland
Leading Provider of Personnel Consulting Services

Effects

For years Adecco Poland has been reporting the highest number of top quality publications among Poland’s personnel consulting companies – these are expert comments and market analyses.

Continuous and proactive presence of Adecco Poland experts in the media contributed to the company’s awareness in key target groups.

Project Objective

Build the image of Adecco Poland and its experts as the leading provider of personnel consulting services in Poland. Among potential clients and media, build knowledge of the employment agency’s offer and promote temporary work as a necessary market tool through active communication with the media.

Actions:

Since 2008 the Agency has continuously been performing proactive communication activities (Corporate PR, Public Affairs) targeting key target groups of Adecco Poland. The tasks include development of communication strategy, expert positioning program, crisis consulting, preparation of specialist comments and market analyses, coordination of B2B and B2C market research, organisation of press meetings and special events.

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