Project Objective

• Popularise knowledge about and prevention of hepatitis A and B infections,
• Extend educational actions and awareness-expanding activities among new target groups, for instance, a campaign targeting women planning to get pregnant, senior citizens, people planning to make a tattoo or undergo a procedure in a beauty salon, homosexuals or other groups with potential greater risk exposure
• Popularise awareness of situations when one may become infected with hepatitis;

Examples of Actions:

• Inviting, to cooperation, medical authorities who became natural ambassadors of the campaign – interviews, Q&A sessions, experts on duty available to the press, videos on Youtube,
• True stories of infected people, patients after transplantations, who speak about their experiences,
• Press kits prepared for each edition of the campaign addressed to the media, interviews with experts and patients, infographics
• Press conferences and individual meetings with the media,
• Making TV stations interested in the subject of hepatitis: a series of TV programs about hepatitis broadcast by TVP station, shows like Pytanie na śniadanie, Kawa czy herbata, Gość jedynki and health shows on regional TV channels,
• Arousing interest in the issue of prevention of hepatitis among the makers of “Na Wspólnej” TV series made and broadcast by TVN station – problem placement.